“Sorenson Squeeze and 360 are an excellent combination for fast and efficient compression, upload and review.”
Background
Founded in 1999, Toolfarm.com is the world’s leading source of commerce for motion graphics plug-ins that also provides content, community and commerce for professional visual effects. In the past ten years, Toolfarm.com has served hundreds of thousands of professionals from all around the world who make a living working with digital video.
Toolfarm.com provides objective, timely information for users of Adobe, Apple, Avid, Autodesk and Sony applications, including the related third-party plug-ins. In addition to competitive pricing, Toolfarm.com&rsqquo;s free resources include the Plug-in Finder, free tutorials, blogs, newsletters, podcasts, industry news articles and press releases, user forms, compatibility charts and a recent new launch of “MyToolfarm”, a professional video networking resource.
The Problem
Toolfarm.com receives several new products and updates for visual effects software and 3rd party plug-ins on a daily basis. These products usually include video demonstrations that need to be added to the product descriptions on their website. Toolfarm.com also creates its own product demonstration videos and tutorials that need to be compressed and uploaded to the site, as well.
Toolfarm.com needed a core product, central to their workflow that could reliably compress, upload and organize the videos to be embedded on the website.
The Solution
Sorenson Squeeze and Sorenson 360 turned out to be the best options for Toolfarm.com. With Squeeze, they are able to get an estimated file size and sample output, eliminating the need for “trial and error” compressions that had wasted time for the company in the past. Sorenson 360 provides the ideal hub for the videos to be stored, published and managed.
Not only does Squeeze do a fantastic job of compressing large video files into manageable sizes and to multiple formats, with Sorenson 360 we can publish to a central location to embed on our site.”
The Outcome
“Not only does Squeeze do a fantastic job of compressing large video files into manageable sizes and to multiple formats, with Sorenson 360 we can publish to a central location to embed on our site,” according to Alicia VanHeulen, Toolfarm.com.
Prior to using Sorenson products, Toolfarm.com had to render multiple files, compress them, upload, and then embed each individually. With Sorenson total video solutions, the process becomes extremely more efficient. It eliminates the need for redundant tasks that interrupt workflow and waste valuable time. Toolfarm.com can now can focus on the things that really need their attention throughout the day.
Having the kind of workflow Sorenson enables is becoming more important as traditional group workplaces are moving into online collaborative teams working from multiple locations. Toolfarm.com is able to set a folder of groups of videos and compress renders as they are finished, and once done compressing these files are automatically uploaded to Sorenson 360 with a custom player, ready to go. They also have notifications sent automatically to clients via email or text to let them know that their files are ready for review and approval.
“Sorenson Squeeze and 360 are an excellent combination for fast and efficient compression, upload and review,” VanHeulen continues.
